Welcome to our thought tank

Consumer Engagement & Retainment Agency

May 20th, 2017 by Max Soni

Consumer engagement and retainment is one of the most important things for any profitable company to do. Many studies suggest that it is up to five times more expensive to go out and get another customer than it is to simply retain one. This means that any business wanting to stay competitive in the market place should focus highly on consumer engagement and retainment. An engaged consumer is one that is actively buying from and offering feedback to a business. These types of customers are very valuable to a business as they can offer tips on a how a business can improve its offerings to customers. At the end of the day, a business should always strive to retain its customers and make sure they are happy.

What is Customer Retainment

Retainment is a concept that has been around for many years. Many years ago, businesses learned just how valuable regular paying customers were to their bottom. Depending on the industry and type of customer it can be many times more valuable to a business to simply retain a customer rather than having to go out and win another one. Businesses that understand this concept work long and hard in order to keep their customer’s business with theirs. There are many ways in which a business can work to keep a customer, and many times it has something to do with the entire customer experience.

What is an Engaged Customer

One of the most valuable assets to any business is a paying and engaged customer. An engaged customer is one that usually has some stake in the business, whether by having a vested interest or simply by being a long time customer. At the end of the day, this is where businesses learn the most about how they can improve upon what they are offering customers. Engaged customers are a great source of honest feedback to a business, and they care about the outcome of the business in the end. An engaged customer is worth much more than a blind survey about how a business is doing as they care about the end state of how the business performs. If you are a business owner and you have customers, work to get them engaged in your business. For the customers that are already at this level, regularly seek out their feedback on what you can do to serve them better.

How to Increase Customer Retainment

There are many ways in which a business can take action to increase the customer retainment rate. First of all, a business should always operate from the mind set that the customer is the most important asset they have. Although many businesses have a saying that says the customer is always right, they often times do not show this mind set in their actions towards customers. In fact, many businesses sacrifice long term customer relationships in order to boost short term profits. At our website, www.dotcomwebdesign.net business owners can browse the different ways in which we help businesses. If you are wanting to increase customer engagement, having a website that allows for customers to post their feedback is a great first start. Having a good website in today’s world is no longer just a luxury of the most high tech company’s. Investing in a good website can mean the difference in getting and losing a sale. Working with professionals that understand the needs of a business when designing a web site is a great first step to increasing customer engagement and retention.

Paying for Our Services

One of the great things about our services at www.dotcomwebdesign.net is that they are truly available to customize to fit the needs of a business. When working in a small business, every dollar counts towards increasing the bottom line. Many business owners are unwilling to make the investment in a better web site simply because they do not understand the impact of the technology behind it. However, as the younger generation continues to increase in purchasing dollars, having an online presence will no longer be an option for companies that want to stay in business. Working with a company like www.dotcomwebdesign.net will ensure that your company website is optimized for the future.

In addition, building a website that enhances the user experience and allows for customer feedback is a great way for a business to grow. There are many ways in which a business can profit from getting honest feedback from its customers, and making this investment in a real working website with these capabilities is a great first step. All of the data that is taken from the site will be thrown in to usable reports, and from there the decision is ultimately up to the business owner on what to do with the feedback. However, one of the best ways in which a business can increase its consumer engagement and retention is to build a website that offers a place where customers can be engaged with a business.

Final Thoughts

Overall, there are many ways in which a business can increase its consumer engagement and retention. Knowing exactly what the needs of the customers are is the first step to fixing any issues that may be hurting the customer experience. It is much more expensive to find new customers than it is to retain current ones, so it is in the best interest of the business to invest in ways that can increase the rate of customer retention. At the end of the day, one of the best ways to do this is to use our services at www.dotcomwebdesign.net in order to build a great website that is open to all customer feedback.

Comments are closed.